CAJ | 학술논문

回族以伊斯兰教为宗教信仰，其具有丰富的经商本领和管理经验。文章基于纳古镇进行的田野调查，首先通过实地调研和查阅文献总结了纳古镇企业发展现状和“伊兰米线厂”的发展现状，并通过参与观察得到米线的制作过程以及商品流通，最后通过迈克尔·波特的“五力模型”分析了米线产业的竞争力，并提出米线产业发展的建议。
회족이이사란교위종교신앙，기구유봉부적경상본령화관리경험。문장기우납고진진행적전야조사，수선통과실지조연화사열문헌총결료납고진기업발전현상화“이란미선엄”적발전현상，병통과삼여관찰득도미선적제작과정이급상품류통，최후통과매극이·파특적“오력모형”분석료미선산업적경쟁력，병제출미선산업발전적건의。
The hui nationality regard Islamism as their religious belief, which has a rich doing business capacity and management experience. Based on the field work of nagu town, the paper first studies the development status of company in nagu town by using interview and literature review, second gets the process of making rice noodles and commodity circulation through participation and observation. In the end, it analyses the competitiveness of rice noodles industry by Michael porter's Five-force Model, and the suggestion on development of rice noodles industry are given.