“好客山东”旅游品牌创新评价研究
“호객산동”여유품패창신평개연구
Study on the Innovation Evaluation of Tourism Brand of"Friendly Shandong"
  • 万方数据
    价值工程 개치공정
    VALUE ENGINEERING
    2014年 18期 154-155 ,共2页

    李天艳%韩静轩

    리천염%한정헌

    好客山东%旅游品牌%层次分析法%品牌创新 好客山東%旅遊品牌%層次分析法%品牌創新
    호객산동%여유품패%층차분석법%품패창신
    Friendly Shandong%tourism brand%AHP%brand innovation
    本文从“好客山东”旅游品牌的内涵及特征入手，分析品牌创新中存在的各种问题，并运用AHP层次分析法构建创新评价体系，为旅游品牌的创新发展提供理论依据，对山东省旅游业的发展具有重要的现实意义。
    본문종“호객산동”여유품패적내함급특정입수，분석품패창신중존재적각충문제，병운용AHP층차분석법구건창신평개체계，위여유품패적창신발전제공이론의거，대산동성여유업적발전구유중요적현실의의。
    This paper summarizes the connotation and characteristics of the "Friendly Shandong", points out the problems existing in the brand innovation, and uses the AHP to construct the innovation evaluation system. It provides theoretical basis for tourism brand innovation, and has important practical significance for the development of tourism in Shandong province.
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