CAJ | 학술논문

本文基于体验经济和体验营销的相关理论，分析体验营销模式在哈尔滨秋林公司环境改造中的作用．提出改造设计所应遵循的三个主要原则．据此对秋林老店地下一层需要改造的重要元素进行分析，制定体验情境改造设计方案．以进一步对历史性商业建筑营销环境的改造方法进行探索
본문기우체험경제화체험영소적상관이론，분석체험영소모식재합이빈추림공사배경개조중적작용．제출개조설계소응준순적삼개주요원칙．거차대추림로점지하일층수요개조적중요원소진행분석，제정체험정경개조설계방안．이진일보대역사성상업건축영소배경적개조방법진행탐색
Based on some theories of experience economy and experience marketing, this paper analysis the roles of experience marketing model in transformation design of Qiulin old store environment. The paper also proposes three important principles which the transformation design needs to be followed: import principle, protection and renewal principle, and reflect principle. Accordingly the three principles, the paper analysis some important elements in transformation design of basement of Qiulin old store, and brings experience situational transformation design and introductions. The design explores a new solution for marketing environment transformation of our historic commercial building.