CAJ | 학술논문

　　文章对江苏省民办高校的品牌建设现状进行了调查。该调查走访了江苏省的五个城市、十二所民办高校。通过调查作者发现社会公众与民办高校在校学生都认为民办高校的品牌宣传非常重要，而目前江苏省各民办高校的品牌建设则不尽人意，各民办高校同样意识到品牌建设与宣传的重要性，但却缺少行动。针对调查结果，文章对民办高校的品牌建设现状进行了总结和分析，并提出了一些对策。
　　문장대강소성민판고교적품패건설현상진행료조사。해조사주방료강소성적오개성시、십이소민판고교。통과조사작자발현사회공음여민판고교재교학생도인위민판고교적품패선전비상중요，이목전강소성각민판고교적품패건설칙불진인의，각민판고교동양의식도품패건설여선전적중요성，단각결소행동。침대조사결과，문장대민판고교적품패건설현상진행료총결화분석，병제출료일사대책。
The paper surveys the brand building of the private universities in Jiangsu province. The survey visits five cities and twelve private universities in Jiangsu Province. The survey finds that public and students in private universities all believe that brand promotion is very important, but the brand building of the Jiangsu private universities is unsatisfactory, and the private universities are aware of the importance of brand building and promotion, but lack of action. Based on these findings, the paper summarizes and analyzes the status of private universities in brand building, and put forward some countermeasures.