科技信息
科技信息
과기신식
SCIENTIFIC & TECHNICAL INFORMATION
2010年
9期
679,681
,共2页
Television Advertisement%Brand%Popularity%Reputation
Making a television advertisement for a brand or a product, a lot of money will be invested in it. And what kind of advertisement do you want to make? To make a television advertisement that just pay attention to the popularity by simply broadcasted again an again on the TV? Or to make a television advertisement that pay attention to the long-term public praise? For these two different kinds of advertisement tactic, which is applied on the television advertisement market? After having analyzed some typical television advertisement, we propose that only paying attention to both nice popularity and nice reputation is the most effective tactic of making a television advertisement.
