城市建筑
城市建築
성시건축
URBANISM AND ARCHITECTURE
2014年
14期
396-396
,共1页
旅游文化%营销模式%问题与对策
旅遊文化%營銷模式%問題與對策
여유문화%영소모식%문제여대책
tourism culture%marketing mode%problems and countermeasures
随着我国经济水平的提高，旅游业得到了迅速发展，其中旅游文化营销模式在旅游业发展中占有重要地位。本文首先阐述了旅游文化营销的内涵和特征，并对旅游文化营销运作模式进行了探讨。
隨著我國經濟水平的提高，旅遊業得到瞭迅速髮展，其中旅遊文化營銷模式在旅遊業髮展中佔有重要地位。本文首先闡述瞭旅遊文化營銷的內涵和特徵，併對旅遊文化營銷運作模式進行瞭探討。
수착아국경제수평적제고，여유업득도료신속발전，기중여유문화영소모식재여유업발전중점유중요지위。본문수선천술료여유문화영소적내함화특정，병대여유문화영소운작모식진행료탐토。
Along with raising the level of our economy, the tourism industry has been developing rapidly, and the marke-ting mode of tourism culture plays an important role in the development of tourism. This paper expounds the connotation and characteristics of tourism cultural marketing, and discusses the operation mode of the tourism cultural marketing.
