CAJ | 학술논문

当今时代，消费已成为一种符号和象征性消费的文化行为。文中通过丰富的国际案例，解构了商业建筑表皮的三种常用设计手法，并阐释了商业表皮如何激发顾客的视觉感官体验和幻想。
당금시대，소비이성위일충부호화상정성소비적문화행위。문중통과봉부적국제안례，해구료상업건축표피적삼충상용설계수법，병천석료상업표피여하격발고객적시각감관체험화환상。
In today’s era, consumption has become a cultural symbol and symbolic consumption behavior. This article thro-ugh the rich international cases, deconstructs three kinds of common design methods of commercial construction epider-mis, and illustrates the commercial skin how to motivate the customer the visual sense experience and imagination.