CAJ | 학술논문

With the further deepening of process global trade, many of our businesses have joined the ranks of international trade. At the same time, the values vary from nations to nations, so does the use of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by al the people in the nation, therefore, in the international trade, we should pay attention to how to use the international etiquette in al fields, such as politics, economics, culture, military and even trade terms. <br> The business etiquette shows the principle of respecting each other in business actives. The business etiquet e is a role to restrain the negotiators’ behavior in daily business actives. Treating others politely in negotiations not only shows negotiators’ education and quality, but also af ects the thoughts and emotions of the other party in some degree. <br> This thesis gives a definition of business etiquette and systematical y explains contents, categorizations, features, principles, functions and practices. And it il ustrates greeting etiquette, dining etiquette, symbolizing etiquette, dress code, telephone etiquette and meeting etiquette in detail.