价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
20期
160-161
,共2页
客户关系%无形资产%评估%方法%注意问题
客戶關繫%無形資產%評估%方法%註意問題
객호관계%무형자산%평고%방법%주의문제
customer relationship%intangible assets%evaluation%method%attention problems
随着市场经济的发展，我国企业的客户管理水平不断提高，客户关系已经成为企业的一项重要资产。国内对客户关系类无形资产的研究较少，本文借鉴外国成功经验，就客户关系类无形资产的涵义、种类、评估方法及评估中的注意事项谈谈个人看法。
隨著市場經濟的髮展，我國企業的客戶管理水平不斷提高，客戶關繫已經成為企業的一項重要資產。國內對客戶關繫類無形資產的研究較少，本文藉鑒外國成功經驗，就客戶關繫類無形資產的涵義、種類、評估方法及評估中的註意事項談談箇人看法。
수착시장경제적발전，아국기업적객호관리수평불단제고，객호관계이경성위기업적일항중요자산。국내대객호관계류무형자산적연구교소，본문차감외국성공경험，취객호관계류무형자산적함의、충류、평고방법급평고중적주의사항담담개인간법。
With the development of market economy, the level of customer management in enterprises is continuously improved in China, and the customer relationship has become an important asset of enterprises. There is less domestic research on the intangible assets of customer relationship. According to foreign successful experience, this paper will talk about some individual views about the meaning, types, evaluation methods and the attention problems in evaluation of customer relationship intangible assets.
