价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
21期
211-212,213
,共3页
产品社会价值%偏好%古诺双寡模型
產品社會價值%偏好%古諾雙寡模型
산품사회개치%편호%고낙쌍과모형
the social value%preference%Cournot Duopoly model
社会价值是消费者消费产品社会属性过程中所获得的心理满足，对消费者购买决策具有重要影响。通过将社会价值引入效用函数，并构建古诺双寡模型，结果表明社会价值对企业利润具有正向影响。
社會價值是消費者消費產品社會屬性過程中所穫得的心理滿足，對消費者購買決策具有重要影響。通過將社會價值引入效用函數，併構建古諾雙寡模型，結果錶明社會價值對企業利潤具有正嚮影響。
사회개치시소비자소비산품사회속성과정중소획득적심리만족，대소비자구매결책구유중요영향。통과장사회개치인입효용함수，병구건고낙쌍과모형，결과표명사회개치대기업리윤구유정향영향。
The social value is the psychological satisfaction that customers obtain in the process of the consuming the product's social attribute, which has a major influence on consumer decision-making. This paper introduces the social value into the utility function, and constructs the Cournot duopoly model. While the results show that social value has a positive impact on corporate profits.
