价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
21期
208-208,209
,共2页
房地产%经营%战略
房地產%經營%戰略
방지산%경영%전략
real estate%operations%strategy
本文主要介绍了房地产经营的基本含义、内容。重点介绍了两种房地产经营战略---品牌经营战略和客户满意战略。作为房地产经营企业，应结合企业自身的现状，以客户满意战略和品牌经营战略为指导，尽可能去满足消费者的消费需求，创造出自己的品牌，合理调整房地产企业经营战略，增强企业的核心竞争力，可以积极推动我国房地产行业的稳步发展。
本文主要介紹瞭房地產經營的基本含義、內容。重點介紹瞭兩種房地產經營戰略---品牌經營戰略和客戶滿意戰略。作為房地產經營企業，應結閤企業自身的現狀，以客戶滿意戰略和品牌經營戰略為指導，儘可能去滿足消費者的消費需求，創造齣自己的品牌，閤理調整房地產企業經營戰略，增彊企業的覈心競爭力，可以積極推動我國房地產行業的穩步髮展。
본문주요개소료방지산경영적기본함의、내용。중점개소료량충방지산경영전략---품패경영전략화객호만의전략。작위방지산경영기업，응결합기업자신적현상，이객호만의전략화품패경영전략위지도，진가능거만족소비자적소비수구，창조출자기적품패，합리조정방지산기업경영전략，증강기업적핵심경쟁력，가이적겁추동아국방지산행업적은보발전。
This paper mainly introduces the basic meaning and content of the real estate business, and introduces two types of real estate business strategies in detail, which are the brand strategy and customer satisfaction strategy. Real estate enterprises should be combined with their own situation, guided by the customer satisfaction strategy and brand management strategy, to satisfy the demand of customers as much as possible, create their own brand, reasonably adjust business strategy of real estate enterprises, and enhance the core competitiveness of enterprises to actively promote the steady development of China's real estate industry.
