CAJ | 학술논문

在互联网和电子商务快速发展的今天，家电物流三四级市场“最后一公里”配送网络建设尤为重要。通过对青岛日日顺物流大件家电配送现状分析，研究了虚网、营销网、物流网、服务网四网融合模式解决的技术问题及其效益。
재호련망화전자상무쾌속발전적금천，가전물류삼사급시장“최후일공리”배송망락건설우위중요。통과대청도일일순물류대건가전배송현상분석，연구료허망、영소망、물류망、복무망사망융합모식해결적기술문제급기효익。
The last mile problem exiting in logistics distribution has become a bottleneck restricting the development of electronic commerce with the rapid development of e-commerce. The quadruple play mode, which includes virtual network, marketing network, logistics network and service network that are used in Qingdao RRS appliances logistics are introduced in this paper based on Qingdao RRS's current operation situation. The benefit of this play mode is also analyzed.