CAJ | 학술논문

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以消费者行为为导向的体验式商业建筑设计--以山西临汾西华名邸商业街为例
이소비자행위위도향적체험식상업건축설계--이산서림분서화명저상업가위례
Design of Experiential Commercial Buildings to the Consumer Behavior Oriented -- Taking Shanxi Linfen Xihua Mingdi Commercial Street as an Example

万方数据

城市建筑城市建築 성시건축
URBANISM AND ARCHITECTURE
2014年 24期 40-40,58 ,共2页

丁曦明%李军祥丁晞明%李軍祥

정희명%리군상

消费行为%体验式商业%文化艺术消費行為%體驗式商業%文化藝術
소비행위%체험식상업%문화예술
consumption behavior%experiential commerce%c- ulture and art

商业街作为一种特殊形态的空间，是以消费者的行为为基础的。本文在消费行为研究的基础上，结合当前体验式商业模式的发展方向，以山西临汾西华名邸商业街的规划和设计理念为例，探讨了现代商业街的规划设计方法。
상업가작위일충특수형태적공간，시이소비자적행위위기출적。본문재소비행위연구적기출상，결합당전체험식상업모식적발전방향，이산서림분서화명저상업가적규화화설계이념위례，탐토료현대상업가적규화설계방법。
Commercial Street, as a special form of space, is based on the consumer behavior. This paper based on study of consumer behavior, combined with the development direction of current experiential commercial patern, with the planning and the design idea of Shanxi Linfen Xihua Mingdi Comme- rcial Street as an example, discussed the planning method for modern commercial streets.