CAJ | 학술논문

分析了高校图书馆品牌形象的外在诉求（包括建筑外形设计及内部设计）与对内诉求（包括馆藏与服务），简述了图书馆品牌形象的培育与管理，指出图书馆应不断创新服务模式，形成自己独特的优势，在读者中树立起品牌形象，使图书馆成为读者最愿意去的地方。
분석료고교도서관품패형상적외재소구（포괄건축외형설계급내부설계）여대내소구（포괄관장여복무），간술료도서관품패형상적배육여관리，지출도서관응불단창신복무모식，형성자기독특적우세，재독자중수립기품패형상，사도서관성위독자최원의거적지방。
This paper analyzes the external demands (including the architectural design and interior design) and internal demands(including the collection and service) of university library’s brand image, briefly expounds the cultivation and management of library’s brand image, and points out that the library should keep innovating the service mode to form its own unique advantages and set up the brand image in the readers, making the library be the first place the readers want to go.