中国电子商务
中國電子商務
중국전자상무
CHINA E-COMMERCE
2012年
22期
98-99
,共2页
团购网站%成本控制%策略
糰購網站%成本控製%策略
단구망참%성본공제%책략
Group buying website%cost control%policy
在我国网络团购的发展现状及模式进行研究的基础上,以团购网站运营过程中暴露出的成本控制问题为研究对象,参照国内外相关经验,得到合理全面的成本控制策略,即着重从财务管理和人力资源管理的角度入手进行成本监管和控制,合理运用资金,避免低成效的大额媒体推广费用,在融资困境下找寻新的出路,将团购网站从“疯狂烧钱”中拯救出来,以助团购行业健康、长久发展.
在我國網絡糰購的髮展現狀及模式進行研究的基礎上,以糰購網站運營過程中暴露齣的成本控製問題為研究對象,參照國內外相關經驗,得到閤理全麵的成本控製策略,即著重從財務管理和人力資源管理的角度入手進行成本鑑管和控製,閤理運用資金,避免低成效的大額媒體推廣費用,在融資睏境下找尋新的齣路,將糰購網站從“瘋狂燒錢”中拯救齣來,以助糰購行業健康、長久髮展.
재아국망락단구적발전현상급모식진행연구적기출상,이단구망참운영과정중폭로출적성본공제문제위연구대상,삼조국내외상관경험,득도합리전면적성본공제책략,즉착중종재무관리화인력자원관리적각도입수진행성본감관화공제,합리운용자금,피면저성효적대액매체추엄비용,재융자곤경하조심신적출로,장단구망참종“풍광소전”중증구출래,이조단구행업건강、장구발전.
In in China network group of development status and the mode for research of Foundation Shang, to Group website operations process in the exposed out of cost control problem for research object, reference both at home and abroad related experience, are reasonable full of cost control policy, is focused on from financial management and human resources management of angle start for cost regulatory and control, reasonable using funds, avoid low results of large media promotion costs, in financing dilemma Xia find new of outlet, will group website from "crazy burning money" in the save out, to help group industry health, and Development for a long time.
