价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
14期
4-6
,共3页
文化遗产%旅游推介%策略研究%感知分析
文化遺產%旅遊推介%策略研究%感知分析
문화유산%여유추개%책략연구%감지분석
cultural heritage%tourism promotion%strategic research%perceptual analysis
针对西安历史文化遗产旅游游客感知度不高、满意度与期望值相差较大、旅游产品层次性不强、配套及服务设施急需完善等方面的问题,在大量分析数据的基础上,提出了西安历史文化遗产旅游在深层次开发上应该遵循的基本策略和发展思路,为西安历史文化遗产旅游的有效实施提供了可以借鉴的参考.
針對西安歷史文化遺產旅遊遊客感知度不高、滿意度與期望值相差較大、旅遊產品層次性不彊、配套及服務設施急需完善等方麵的問題,在大量分析數據的基礎上,提齣瞭西安歷史文化遺產旅遊在深層次開髮上應該遵循的基本策略和髮展思路,為西安歷史文化遺產旅遊的有效實施提供瞭可以藉鑒的參攷.
침대서안역사문화유산여유유객감지도불고、만의도여기망치상차교대、여유산품층차성불강、배투급복무설시급수완선등방면적문제,재대량분석수거적기출상,제출료서안역사문화유산여유재심층차개발상응해준순적기본책략화발전사로,위서안역사문화유산여유적유효실시제공료가이차감적삼고.
The paper analyzes the problems in tourism of world cultural heritage in Xi'an, such as tourists' perception degree is not high, the gap between satisfaction and expectations is large, hierarchy of tourism product is not clear and supporting and service facilities are imperfect. Based on a large amount of data, the paper puts forward the basic strategies and development ideas followed by deep development of historical and cultural heritage tourism in Xi 'an, providing reference for the effective implementation of historical and cultural heritage tourism in Xi'an.
