价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
14期
176
,共1页
煤炭企业营销%营销创新
煤炭企業營銷%營銷創新
매탄기업영소%영소창신
coal enterprise marketing%marketing innovation
煤炭企业的市场营销战略定位,必须综合考虑我国的宏观社会经济发展现状、行业环境和企业内部环境等多种因素来深入分析目标市场的变化特点,进而定位选择营销战略.文章深入剖析了煤炭企业营销现状,提出应该从加强人员管理、提高营销管理水平方面寻求突破和创新,为企业的营销战略规划指明方向.
煤炭企業的市場營銷戰略定位,必鬚綜閤攷慮我國的宏觀社會經濟髮展現狀、行業環境和企業內部環境等多種因素來深入分析目標市場的變化特點,進而定位選擇營銷戰略.文章深入剖析瞭煤炭企業營銷現狀,提齣應該從加彊人員管理、提高營銷管理水平方麵尋求突破和創新,為企業的營銷戰略規劃指明方嚮.
매탄기업적시장영소전략정위,필수종합고필아국적굉관사회경제발전현상、행업배경화기업내부배경등다충인소래심입분석목표시장적변화특점,진이정위선택영소전략.문장심입부석료매탄기업영소현상,제출응해종가강인원관리、제고영소관리수평방면심구돌파화창신,위기업적영소전략규화지명방향.
The marketing strategic positioning of the coal enterprises must take into account a variety of factors, like China's macro-socio-economic development situation, the industry environment and internal environment, to deeply analyze the changes characteristics of the target market, thereby selecting marketing strategy. This paper deeply analyzed the marketing status of coal enterprise, and proposed to seek a breakthrough and innovation from strengthening personnel management and improving the level of marketing management and guide the marketing strategic planning.
