CAJ | 학술논문

以价值理念、战略、运作为基本框架的营销竞争力模型概括了企业营销竞争力的核心营销要素,追求价值认同是企业营销竞争力实现的关键路径,组织结构、学习型企业文化、流程、组织制度、关系网络系统与服务体系、信息与知识共享、智力资本等核心营销要素是营销竞争力提升的主要成长方式.
이개치이념、전략、운작위기본광가적영소경쟁력모형개괄료기업영소경쟁력적핵심영소요소,추구개치인동시기업영소경쟁력실현적관건로경,조직결구、학습형기업문화、류정、조직제도、관계망락계통여복무체계、신식여지식공향、지력자본등핵심영소요소시영소경쟁력제승적주요성장방식.
The marketing competitiveness model based on V-S-O Framework outlines the core marketing elements of corporate marketing competitiveness. The pursuit of value recognition is the critical path to achieve the corporate marketing competitiveness, and the organizational structure, learning-oriented corporate culture, processes, organizational system, the relationship network system and service system, the sharing of information and knowledge, intellectual capital and other core marketing elements are the main growth way to enhance the marketing competitiveness.