价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
14期
193-194
,共2页
卷烟营销%口碑传播%意见领袖
捲煙營銷%口碑傳播%意見領袖
권연영소%구비전파%의견령수
cigarette marketing%word-of-mouth%opinion leaders
精心培育品牌,推动营销创新,促进知名品牌加快成长是“532”品牌目标如期实现的必由途径.本文从口碑传播角度,结合卷烟口碑传播的概念和特点,分析了卷烟口碑传播的关键要素,就口碑传播如何在卷烟品牌营销中的运用进行了探讨,以期对创新营销方式以进行品牌培育的工业企业有所帮助.
精心培育品牌,推動營銷創新,促進知名品牌加快成長是“532”品牌目標如期實現的必由途徑.本文從口碑傳播角度,結閤捲煙口碑傳播的概唸和特點,分析瞭捲煙口碑傳播的關鍵要素,就口碑傳播如何在捲煙品牌營銷中的運用進行瞭探討,以期對創新營銷方式以進行品牌培育的工業企業有所幫助.
정심배육품패,추동영소창신,촉진지명품패가쾌성장시“532”품패목표여기실현적필유도경.본문종구비전파각도,결합권연구비전파적개념화특점,분석료권연구비전파적관건요소,취구비전파여하재권연품패영소중적운용진행료탐토,이기대창신영소방식이진행품패배육적공업기업유소방조.
To carefully nurture brand, promote the brand innovation and accelerate the growth of brand is the only way to achieve"532"brand goals. From the angle of word-of-mouth communication, combining with the concepts and features of cigarette word-of-mouth communication, this paper analyzes its key factors and its application in cigarette brand marketing, to help the brand cultivation through innovation of marketing mode.
