价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
15期
180-181
,共2页
中小企业%营销战略
中小企業%營銷戰略
중소기업%영소전략
small and medium enterprises%marketing strategy
中小企业由于规模小,弹性大,凭借市场灵活性,不仅可为国家经济发展产生重大贡献,也可以为就业人群提供较多的就业机会.中小企业在市场竞争中要想立足市场,发挥优势,必须要根据自身的特点,采取一套行之有效的经营对策和竞争战略,扬长避短.本文从市场营销的战略定义出发,分析了中小企业的市场营销战略的发展态势和中小企业的市场营销策略.
中小企業由于規模小,彈性大,憑藉市場靈活性,不僅可為國傢經濟髮展產生重大貢獻,也可以為就業人群提供較多的就業機會.中小企業在市場競爭中要想立足市場,髮揮優勢,必鬚要根據自身的特點,採取一套行之有效的經營對策和競爭戰略,颺長避短.本文從市場營銷的戰略定義齣髮,分析瞭中小企業的市場營銷戰略的髮展態勢和中小企業的市場營銷策略.
중소기업유우규모소,탄성대,빙차시장령활성,불부가위국가경제발전산생중대공헌,야가이위취업인군제공교다적취업궤회.중소기업재시장경쟁중요상립족시장,발휘우세,필수요근거자신적특점,채취일투행지유효적경영대책화경쟁전략,양장피단.본문종시장영소적전략정의출발,분석료중소기업적시장영소전략적발전태세화중소기업적시장영소책략.
As SMEs has some advantages, such as size is small, and flexibility, they not only have a significant contribution to national economic development, also provide more employment opportunities for employee groups. If they want development, SMEs must adopt a series of effective business strategy and competitive strategy according to their characteristics. Starting from marketing strategy definition, the paper analyzes the development of marketing and marketing strategy of SMEs.
