CAJ | 학술논문

为提高用户需求获取的准确性，提出一种基于眼动追踪的产品设计用户需求获取方法。通过设计眼动实验，分析人眼对不同风格产品形态观察时的运动轨迹并得出实验数据。从心理学角度研究眼动实验参数与用户消费心理的联系，选出首次注视持续时间、首次注视时间、注视总次数、平均瞳孔直径四项参数构建用户需求获取指标评判体系。使用综合赋权法确定参数的权重，加权各样本并比较，最终确定用户需求。以手机设计的用户需求获取为案例对该方法进行了验证。
위제고용호수구획취적준학성，제출일충기우안동추종적산품설계용호수구획취방법。통과설계안동실험，분석인안대불동풍격산품형태관찰시적운동궤적병득출실험수거。종심이학각도연구안동실험삼수여용호소비심리적련계，선출수차주시지속시간、수차주시시간、주시총차수、평균동공직경사항삼수구건용호수구획취지표평판체계。사용종합부권법학정삼수적권중，가권각양본병비교，최종학정용호수구。이수궤설계적용호수구획취위안례대해방법진행료험증。
In order to improve the accuracy of user requirements, a way of eye tracking technology to acquire user require-ments in product design has been put forward. This paper brings forward an eye tracking experiment, which can capture eye movement locus and gives the results of data processing when staring at different styles of products. The average fixation time for the first time, fixation time, the total fixation times and the average pupil diameter four parameters to build users requirements for indicators evaluation system will all be selected through studying the connection between eye tracking experiment datum and user consumption psychology from the psychological perspective. It uses comprehensive weighting method to determine the weights of parameters, and weights scheme and compares each product form style to confirm user requirements. User needs getting of telephone design is used as an example to test this theory.