价值工程
價值工程
개치공정
VALUE ENGINEERING
2015年
15期
26-27
,共2页
华为公司%品牌管理%对策
華為公司%品牌管理%對策
화위공사%품패관리%대책
Huawei%brand management%countermeasures
随着市场经济的发展，网络营销的兴起，企业面临的市场竞争愈发激烈。提高核心竞争力成为企业提升和发展的关键要素。品牌管理作为提高企业核心竞争力的关键手段，越来越受到企业重视。本文以华为公司为例对其品牌管理现状进行了分析，从品牌定位、品牌营销、品牌优势、品牌危机四个方面分析了华为公司品牌管理现状及存在的问题，并提出相应的解决对策。
隨著市場經濟的髮展，網絡營銷的興起，企業麵臨的市場競爭愈髮激烈。提高覈心競爭力成為企業提升和髮展的關鍵要素。品牌管理作為提高企業覈心競爭力的關鍵手段，越來越受到企業重視。本文以華為公司為例對其品牌管理現狀進行瞭分析，從品牌定位、品牌營銷、品牌優勢、品牌危機四箇方麵分析瞭華為公司品牌管理現狀及存在的問題，併提齣相應的解決對策。
수착시장경제적발전，망락영소적흥기，기업면림적시장경쟁유발격렬。제고핵심경쟁력성위기업제승화발전적관건요소。품패관리작위제고기업핵심경쟁력적관건수단，월래월수도기업중시。본문이화위공사위례대기품패관리현상진행료분석，종품패정위、품패영소、품패우세、품패위궤사개방면분석료화위공사품패관리현상급존재적문제，병제출상응적해결대책。
With the development of market economy, the rise of network marketing, enterprises are facing increasingly fierce market competition. To improve the core competitiveness of enterprises has become a key factor for upgrading and development. Brand management as the key means to improve the core competitiveness of enterprises, more and more enterprises to pay attention. In this paper, taking HUAWEI company for example to analyze its current brand management, from four aspects: brand positioning, brand marketing, brand, brand crisis, analyzed the current situation and existing problems of brand management of HUAWEI company, and put forward the corre-sponding countermeasures.
