现代电子技术
現代電子技術
현대전자기술
MODERN ELECTRONICS TECHNIQUE
2015年
11期
137-139,142
,共4页
眼动追踪技术%电子商务%商品列表页%推荐标签
眼動追蹤技術%電子商務%商品列錶頁%推薦標籤
안동추종기술%전자상무%상품렬표혈%추천표첨
eye movement tracking technology%electronic commerce%commodity list page%recommended label
使用德国SMI iView XTM RED眼动追踪设备，以京东商城为例，记录河海大学48名学生观察普通商品列表页、图片推荐商品列表页和文字推荐商品列表页的眼动数据，研究商品推荐标签及其位置对受众注视的影响。结果发现商品在有推荐标签的情况下，会显著增加被试的注视次数和凝视时间；通过眼动数据分析比较发现，图片推荐标签和文字推荐标签对受众注视影响不明显。
使用德國SMI iView XTM RED眼動追蹤設備，以京東商城為例，記錄河海大學48名學生觀察普通商品列錶頁、圖片推薦商品列錶頁和文字推薦商品列錶頁的眼動數據，研究商品推薦標籤及其位置對受衆註視的影響。結果髮現商品在有推薦標籤的情況下，會顯著增加被試的註視次數和凝視時間；通過眼動數據分析比較髮現，圖片推薦標籤和文字推薦標籤對受衆註視影響不明顯。
사용덕국SMI iView XTM RED안동추종설비，이경동상성위례，기록하해대학48명학생관찰보통상품렬표혈、도편추천상품렬표혈화문자추천상품렬표혈적안동수거，연구상품추천표첨급기위치대수음주시적영향。결과발현상품재유추천표첨적정황하，회현저증가피시적주시차수화응시시간；통과안동수거분석비교발현，도편추천표첨화문자추천표첨대수음주시영향불명현。
Taking JD.COM as an example,the eye movement data of 48 students in Hohai university was recorded by Ger?many SMI iView XTM RED eye movement tracking equipment when they were observing the ordinary commodity list pages,pic?ture recommended list pages and text recommended list pages,and the influence the commodity recommended label and its loca?tion on audience stare is studied. Study results show that the stare frequency and gazing duration are increased significantly while the commodity has a recommended label,but the influence of picture recommended list pages and the text recommended list pages on audience stare is not obvious,which is found through the analysis and comparison of eye movement data.
