价值工程
價值工程
개치공정
VALUE ENGINEERING
2015年
19期
4-8
,共5页
商业银行%债券承销%河北省
商業銀行%債券承銷%河北省
상업은행%채권승소%하북성
commercial banks%bond underwriting%Hebei Province
本文首先对国内商业银行的债券承销业务发展情况进行了简单介绍，明确提出了开办债券承销业务对于在金融改革深化、资本约束增强、贷款规模紧张形势下商业银行业务转型的重要意义。并利用波特五力对河北省内商业银行债券承销业务市场形势进行了分析，得出了同业竞争应是影响直接债务融资工具承销业务的主要因素，各家银行在制定业务发展战略时应重点关注市场竞争领域的结论。在得出上述结论后，为了更加科学、系统地制定业务发展战略，本文运用竞争态势矩阵，对河北省内债券承销业务的竞争态势进行分析，确认各主要竞争者的优势、劣势和相对竞争地位，为各市场参与者制定竞争策略提供参考。最后，由于投资银行和商业银行二者在市场定位、融资功能上有明显差异，而债券承销业务是典型的投资银行业务，为确保业务发展战略的正确实施，本文对商业银行债券承销业务具体发展上，提出了相关的政策建议，为省内商业银行在目前激烈竞争的市场环境下，顺应金融市场变革趋势，把握时机完成业务转型，制定系统、科学的债务融资工具承销业务发展战略提供参考。
本文首先對國內商業銀行的債券承銷業務髮展情況進行瞭簡單介紹，明確提齣瞭開辦債券承銷業務對于在金融改革深化、資本約束增彊、貸款規模緊張形勢下商業銀行業務轉型的重要意義。併利用波特五力對河北省內商業銀行債券承銷業務市場形勢進行瞭分析，得齣瞭同業競爭應是影響直接債務融資工具承銷業務的主要因素，各傢銀行在製定業務髮展戰略時應重點關註市場競爭領域的結論。在得齣上述結論後，為瞭更加科學、繫統地製定業務髮展戰略，本文運用競爭態勢矩陣，對河北省內債券承銷業務的競爭態勢進行分析，確認各主要競爭者的優勢、劣勢和相對競爭地位，為各市場參與者製定競爭策略提供參攷。最後，由于投資銀行和商業銀行二者在市場定位、融資功能上有明顯差異，而債券承銷業務是典型的投資銀行業務，為確保業務髮展戰略的正確實施，本文對商業銀行債券承銷業務具體髮展上，提齣瞭相關的政策建議，為省內商業銀行在目前激烈競爭的市場環境下，順應金融市場變革趨勢，把握時機完成業務轉型，製定繫統、科學的債務融資工具承銷業務髮展戰略提供參攷。
본문수선대국내상업은행적채권승소업무발전정황진행료간단개소，명학제출료개판채권승소업무대우재금융개혁심화、자본약속증강、대관규모긴장형세하상업은행업무전형적중요의의。병이용파특오력대하북성내상업은행채권승소업무시장형세진행료분석，득출료동업경쟁응시영향직접채무융자공구승소업무적주요인소，각가은행재제정업무발전전략시응중점관주시장경쟁영역적결론。재득출상술결론후，위료경가과학、계통지제정업무발전전략，본문운용경쟁태세구진，대하북성내채권승소업무적경쟁태세진행분석，학인각주요경쟁자적우세、열세화상대경쟁지위，위각시장삼여자제정경쟁책략제공삼고。최후，유우투자은행화상업은행이자재시장정위、융자공능상유명현차이，이채권승소업무시전형적투자은행업무，위학보업무발전전략적정학실시，본문대상업은행채권승소업무구체발전상，제출료상관적정책건의，위성내상업은행재목전격렬경쟁적시장배경하，순응금융시장변혁추세，파악시궤완성업무전형，제정계통、과학적채무융자공구승소업무발전전략제공삼고。
This article first introduces the development situation of commercial bank bond underwriting business in China and puts forward the importance of opening bond underwriting business for commercial bank transformation in the situation of deepening financial reform, enhancing capital constraint and tight loan. It uses Michael Porter's Five Forces to analyze the market situation of commercial bank bond underwriting business in Hebei Province and comes up to the conclusion that horizontal competition is the main factors influencing the direct debt financing tools underwriting business, so the banks should focus on market competition in business development strategy making. After getting the conclusion above, in order to make business development strategy more scientifically and systematically, this article uses Competitive Profile Matrix to analyze the competitive situation of bond underwriting business in Hebei Province and determines the strengths, weaknesses and relative competitive position of the main competitors to provide reference for market participants to make competition strategy. At last, because there is obvious difference between investment banks and commercial banks in market positioning and financing function, and Bond underwriting business is a typical investment banking business, in order to ensure the right implementation of business development strategy, this article proposes relative suggestions for the specific development of commercial bank bond underwriting business, which can provide reference for the banks to Comply with the financial market change trend, seize the moment to complete the business transformation and make systematic and scientific debt financing tools underwriting business development strategy.
