CAJ | 학술논문

主题酒店成为目前酒店业的一种市场发展形势，其是适应目前的市场文化导向而建立起来的，给人体会酒店个性化服务的空间。主题酒店建设的目的就是适应了人们追究高品质服务的需求，提升酒店的性价比，打造酒店个性环境，以给客人留下深刻的印象。处于不同的地理位置，文化特点、风俗习惯就会有所不同。酒店可以此作为酒店文化符号，注重发挥酒店的品牌效应，通过实施差异化经营以提升行业市场竞争力。通过酒店不同地理位置的选择，可以对酒店的经营方略进行定位，不仅可以塑造酒店主题内涵，与前来酒店住宿的客人形成心理交流效应，还能够给客人留下难忘的体验，取得良好的经济效益。本论文着重分析主题酒店地理环境定位以及本土文化优势，提出有效的经营策略。
주제주점성위목전주점업적일충시장발전형세，기시괄응목전적시장문화도향이건립기래적，급인체회주점개성화복무적공간。주제주점건설적목적취시괄응료인문추구고품질복무적수구，제승주점적성개비，타조주점개성배경，이급객인류하심각적인상。처우불동적지리위치，문화특점、풍속습관취회유소불동。주점가이차작위주점문화부호，주중발휘주점적품패효응，통과실시차이화경영이제승행업시장경쟁력。통과주점불동지리위치적선택，가이대주점적경영방략진행정위，불부가이소조주점주제내함，여전래주점주숙적객인형성심리교류효응，환능구급객인류하난망적체험，취득량호적경제효익。본논문착중분석주제주점지리배경정위이급본토문화우세，제출유효적경영책략。
The theme hotel becomes the market development situation of the hotel industry, which is adapted to the current market-oriented culture and provides a personalized service space to the people. The purpose of theme hotel construction is to adapt to the people's demand to pursue high-quality services, enhance the cost-effective of hotel, build personalized environment and give deep impression to guests. Different regions have different cultural characteristics and customs. The hotel could be served as the symbols of the hotel culture, so the hotel should pay attention to the effect of the hotel's brand and implement different operations in order to enhance the market competitiveness of the industry. Through the choice of the location of hotel, the hotel's business strategy can be located, which not only can shape the hotel theme connotation and form mental exchange effect with the guests, but also can give the guests an unforgettable experience and achieve good economic benefits. This paper focuses on the geographical positioning of the theme hotel and advantage of local culture and makes effective business strategy.