CAJ | 학술논문

旅游的原真性是旅游研究中的一个热点问题。旅游者在旅游中追求的是原真性的旅游愉悦，希望在旅游中寻找到原真性的文化传承。然而，在实际的旅游开发中过分商业化，景点又过于千人一面，影响旅游原真性。因此，古村落旅游产品的开发最难把握就是原真性和商品化的平衡。文章对旅游原真性研究现状进行综述，通过对旅游原真性理论的梳理对旅游商业化有一定的指导意义。
여유적원진성시여유연구중적일개열점문제。여유자재여유중추구적시원진성적여유유열，희망재여유중심조도원진성적문화전승。연이，재실제적여유개발중과분상업화，경점우과우천인일면，영향여유원진성。인차，고촌락여유산품적개발최난파악취시원진성화상품화적평형。문장대여유원진성연구현상진행종술，통과대여유원진성이론적소리대여유상업화유일정적지도의의。
The authenticity of tourism is a hot issue in the study of tourism. Tourists seek the authentic pleasure in the tourism, hoping to find the authentic cultural inheritance in tourism. However, the actual tourism development is too commercialized, and the scenic spots are mostly similar, which affects the tourism authenticity. Therefore, the development of ancient village tourism products is hardest to grasp the balance of authenticity and commercialization. This article reviews the current research situation of tourism authenticity. It is of certain guiding significance for tourism commercialization.