CAJ | 학술논문

目前企业礼品成为企业竞争中企业形象建立的有效途径之一，企业礼品越来越成为企业宣传的重要组成部分，本文应用CIS企业形象识别理论作为理论支持，以西门子企业礼品设计为实践研究，探讨了代表企业形象性的企业礼品造型设计方法。
목전기업례품성위기업경쟁중기업형상건립적유효도경지일，기업례품월래월성위기업선전적중요조성부분，본문응용CIS기업형상식별이론작위이론지지，이서문자기업례품설계위실천연구，탐토료대표기업형상성적기업례품조형설계방법。
At present, corporate gift becomes an effective way of corporate image building for enterprises in competition, so corporate gift is increasingly becoming an important part of corporate propaganda. This paper applies CIS corporate image recognition theory as theoretical support, takes Siemens corporate gifts design as practice study, and discusses design method of corporate gift modeling.