CAJ | 학술논문

随着互联网应用的快速发展，越来越多的人开始接受和选择网络购物，其信用问题也日益突出。本文通过应用博弈论中的完全信息静态博弈，对网络交易中卖方的虚假交易进行博弈分析。分析了电商平台与经营淘宝网的卖家的两方博弈，电商平台、经营淘宝网的卖家和网上购物的买家间的三方博弈。用混合战略纳什均衡求出了均衡点。为电商平台检查机关的监督工作提供了决策参考。
수착호련망응용적쾌속발전，월래월다적인개시접수화선택망락구물，기신용문제야일익돌출。본문통과응용박혁론중적완전신식정태박혁，대망락교역중매방적허가교역진행박혁분석。분석료전상평태여경영도보망적매가적량방박혁，전상평태、경영도보망적매가화망상구물적매가간적삼방박혁。용혼합전략납십균형구출료균형점。위전상평태검사궤관적감독공작제공료결책삼고。
With the rapid development of Internet applications, more and more people begin to accept and choose online shopping. Credit problem is increasingly outstanding. In this paper, the false transactions of sellers in the Internet trading are analyzed by using complete information static game theory. The two party games between the electric business platform and sellers of Internet and the three party games among the electric business platform, sellers of Internet and buyers of online shopping are analyzed. The equilibrium point is found by the mixed strategy of Nash equilibrium. The decision-making reference for supervision of inspection agency of business platform is provided.