CAJ | 학술논문

营销策划是根据企业的营销目标,中庸顾问企业设计和规划企业产品、服务、创意、价格、渠道、促销,从而实现个人和组织交换过程的行为.该文阐述了营销策划的基本含义,从营销要点、营销内容、策划要素、策划原则及必备条件等方面对营销策划进行了浅析和探讨,最后根据分析总结出营销策划战略步骤,对企业推广和销售产品具有一定的指导作用.
영소책화시근거기업적영소목표,중용고문기업설계화규화기업산품、복무、창의、개격、거도、촉소,종이실현개인화조직교환과정적행위.해문천술료영소책화적기본함의,종영소요점、영소내용、책화요소、책화원칙급필비조건등방면대영소책화진행료천석화탐토,최후근거분석총결출영소책화전략보취,대기업추엄화소수산품구유일정적지도작용.
Marketing planning is the behavior of realizing the exchange process of individuals and organizations according to the enterprise marketing target, the doctrine of the mean consultant designing and planning, enterprise products, services, ideas, price, channel and promotion. This paper expounds the basic meaning of marketing planning, analyzes and discusses the marketing planning from the key points of marketing, marketing content, planning, planning principles and essential condition. Finally, he strategic steps of marketing planning are concluded by the analysis, it has a certain guiding role on enterprise promotion and product sales.