科学时代
科學時代
과학시대
SCIENTIFIC EPOCH
2011年
11期
36-37
,共2页
湖南%中小企业%营销创新
湖南%中小企業%營銷創新
호남%중소기업%영소창신
Hunan Small and Medium Enterprises Marketing Innovation
论文在进行湖南中小企业营销创新现状及可行性分析的基础上，从营销观念及营销方式创新、产品策略创新、营销组织与分销渠道创新等几个方面对湖南中小企业营销创新策略进行了探讨并提出相关建议。
論文在進行湖南中小企業營銷創新現狀及可行性分析的基礎上，從營銷觀唸及營銷方式創新、產品策略創新、營銷組織與分銷渠道創新等幾箇方麵對湖南中小企業營銷創新策略進行瞭探討併提齣相關建議。
논문재진행호남중소기업영소창신현상급가행성분석적기출상，종영소관념급영소방식창신、산품책략창신、영소조직여분소거도창신등궤개방면대호남중소기업영소창신책략진행료탐토병제출상관건의。
This paper is based on the analysis of the present situation and feasibility of Marketing Innovation of Small and Medium Enterprises in Hunan, Strategies of Marketing Innovation of Small and Medium Enterprises in Hunan was discussed from several aspects including Marketing concept, innovation of the marketing methods, Product Strategy Innovation, marketing organization and distribution channel innovation, and make suggestions accordingly.
